Best Practices

Do you have a “Solution”?

Do you have a “Solution”?

Maybe it seems obvious, but the main objective of any company, and therefore their website, should be to offer a solution to a problem. Let’s take a look at some recent successful startup companies’ websites.

First up – Tile. Immediately and center screen, “Two sleek designs to find your keys, wallet, phone, anything.” Wow, so powerful yet simple. Letting consumer know exactly what problem will be solved by purchasing their product. Not only that, but if you happen to have other tabs open, you can still read a bit of their “Solution Slogan” in their tab, smart thinking!

Second at bat – Nest. For those of you who don’t know, Nest is a thermostat that learns your lifestyle and attempts to regulate your homes temperature based on occupancy dates and times. If you are like me, you have a programmable digital thermostat on your wall that has never, ever been programmed. Why? They are impossible to program! In comes Nest, and their “Solution Slogan” front and center is “Programs itself. Then pays for itself.” Sweet!

In fact, name a company that doesn’t solve a problem and I will show you a bankrupt, or soon to be, company.

Verizon, solves the communication barrier of space, Uber solves transportation problems, Heck, even Netflix solves the problem of boredom.

So what are the take-a-ways?

  • Have a “Solution Slogan”
  • Make it present everywhere
  • Problems solved with testimonials are powerful
  • Repeat the solution over and over

That’s it for today, check back tomorrow for more best practices.

No Comments

Post A Comment